Sentient Jet

Inventor of the fastest-growing jet card

When we purchased Sentient, we unleashed a team that’s very passionate about aviation. They have the right product at the right time for what the market wants.

— Kenneth C. Ricci, Principal, Directional Aviation

Sentient Jet - Couple Flying.

For twenty five years, Sentient has been a pioneer in private aviation — inventing industry firsts like the Private Jet Card — and developing a premium, yet practical, flying experience. Founded in 1999, and now an integral part of Directional Aviation, Sentient Jet is one of the most innovative private aviation companies across the globe. The Sentient Jet Card offers clients the flexibility and convenience of flying private for their personal and business air travel needs along with a host of unique digital booking tools, including an industry-first with instant, automated text-based booking, and an outstanding service heritage. At the forefront of sustainability, every flight flown by Sentient Jet since 2021 is emissions neutral — a multi-million-dollar annual investment offered at no cost to its card owners. Sentient Jet is known for its commitment to safety and is guided by an Independent Safety Advisory Board with former FAA and NTSB officials. Sentient Jet’s extensive network of certified operators ensures that clients will always have access to executive aircraft that meet their rigorous standards for safety and quality.

I’ve looked at many aviation companies and none of them has the safety infrastructure of Sentient. They figured out how to elevate safety and service in working with a diverse group of operators. When we purchased Sentient, my job wasn’t to create a culture of passion but to protect and inspire the culture that already existed. Today, Sentient is our fastest-growing company.

— Kenneth C. Ricci, Principal, Directional Aviation


Andrew Collins
Andrew Collins, Co-Chief Executive Officer, Flexjet
President & CEO, Sentient Jet

Being part of Directional means I can call Kenn or Mike and discuss anything in regard to our business and have an engaged, participative and excited group of individuals who have a deep bench of knowledge, which is critical to our success.

Sentient is without a doubt, the only effective aggregator of a very broad range of charter that’s available. We figured out how to put safety and service in the middle of aggregating all these diverse operators, which is something that distinguishes us in the industry. We have the right product at the right time for what the market wants, and a very talented management team. That will help us become one of the largest private aviation companies in the world, and the leader in jet cards.

— Andrew Collins,
Co-Chief Executive Officer, Flexjet
President & CEO, Sentient Jet

Visit the Sentient website for the latest company news.

 

Sentient.com